My Zinsser Rules For Writing

When I master these four writing rules, my writing will improve dramatically:

1. Verbs have more vigor than nouns.
2. Active verbs are better than passive verbs.
3. Shorter words and sentences are better than longer words and sentences.
4. The concrete is better than the vague.

Thank you, William Zinsser, On Writing Well, Chapter 25: Write as Well as You Can.