by Matthew Rehrl MD | CEOs on Twitter, Social Media, Twitter
I had an interesting discussion the other day about whether or not Healthcare CEOs should be on Twitter. Of course they should. Lets get right down to it. Right now, healthcare exists in a mixture of a 1.0 and 2.0 Universe. By this I mean healthcare organizations have...
by Matthew Rehrl MD | Blogging, Social Media
A blog post can be short if it clearly makes the point.
by Matthew Rehrl MD | Artificial Intelligence, Pinterest, Social Media
As I attend AINextCon Seattle this week and listen to the speakers from organizations such as Microsoft, Didi, Pinterest, or LinkedIn one theme comes out all the time: the more data they have from more users, the better the results. Now let me be clear here. When...
by Matthew Rehrl MD | Creativity, Play, Social Media, Twitter
Let me start here. We physicians don’t get a lot of points for play (and Play’s cousin – Creativity) within the practice of medicine. Moms don’t bring their 5 year old son in with severe strep throat to be placed on an antibiotic that hasn’t...
by Matthew Rehrl MD | Facebook, Social Media, Twitter Ethics
Please read the excellent, but disturbing medical article Obesity in social media: a mixed methods analysis. You will quickly understand the need for physicians and other medical professionals to be more engaged on social media. In this study, which looked at the word...
by Matthew Rehrl MD | Healthcare Revenue, Social Media, Twitter
The three obvious business reasons for a healthcare organization to master social media are: 1.Branding 2.Physician Recruiting, 3. New Patient Development. Most healthcare organizations see social media as strictly a BRANDING tool. The gatekeepers for it will be ...
