Matthew's Blog

Bill Gates’ Tweeting Rate during CoVid?  Stable.
Bill Gates’ Tweeting Rate during CoVid? Stable.

About a year ago—while thinking about health organization CEOs and Twitter—I calculated that Bill Gates (the co-founder of the Bill and Melinda Gates Foundation) tweeted on average .887 tweets/day ( January 10th, 2010 — Jan 13th, 2020): Physicians, Bill Gates, and...

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What Healthcare CEOs Get Wrong About Twitter
What Healthcare CEOs Get Wrong About Twitter

Most healthcare CEOs think of their Twitter account as a marketing tool.  For example, they may think of Twitter as something their organization needs to have because all organizations nowadays have Twitter accounts, or that it's a nice place to post the...

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Chop wood. Carry water.
Chop wood. Carry water.

Chop wood. Carry water. In Seth Godin’s book The Practice, he devotes a small section to the zen saying “Chop wood. Carry water.” (Shortened from "Before enlightenment: Chop Wood. Carry Water. After enlightenment: Chop wood. Carry Water.") He was discussing this in...

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The Downside of Being a Healthcare “Consumer”

There is an irreversible trend for large healthcare companies to refer to patients as healthcare “consumers”. There nothing wrong with being considered a consumer when getting gas, or shopping for an iPhone, or purchasing a book on Amazon. These are impersonal...

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The Opportunity Cost of The Physician Vaccination Selfie

I have no problem with physicians posting pictures of themselves getting a CoVid19 vaccination.  Good for them. These photos signify hope, and I believe they act as a great visual cue for the vaccine-hesitant.  But when I see their healthcare organizations...

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Sticky Notes: A Simple “Idea-Capture” Technology
Sticky Notes: A Simple “Idea-Capture” Technology

I love using simple technology to capture ideas, and sticky notes are one of my favorite. For example, over the last few hours, I have jotted down: Steve McConnell: buy a book on softwareMIT Innovation: Blog post about my definition of innovation vs. MITsCheck Blog...

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My Deep-Reading Book For Winter
My Deep-Reading Book For Winter

My Deep-Reading book for this winter is “Philosophy of Mind” by David Chambers. It’s the textbook used by Oxford University’s Continuing Education Course on the Philosophy of Mind. It’s a significant textbook: 675 dense pages with 63 essays, covering both the...

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What Disney Can Teach Healthcare
What Disney Can Teach Healthcare

Elsa, Grogu, and Minnie. These are three little toys I will occasionally put out on my desktop to remind me of one thing: Creativity can be monetized. Look, quite a few businesses are struggling during the Covid19 pandemic, and healthcare is no exception. But not...

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