Matthew's Blog
A simple Setup for Great Social Media Video
Video is engaged with significantly more than both written and photo posts, sometimes by a factor of X10! This goes for tweets, too. Above is my setup for short video tweets and posts. Its certainly not very complicated, but it also does one other thing: it...
Avoiding Social Media Inauthenticity
People can smell inauthenticity in social media from a mile away. So: Be honest. Write, tweet, post, and blog simply and directly. Present your own insights. Credit other people. Have fun. Help others. That's about it.
What Healthcare can Learn From Netflix
We know that high tech digital companies, such as Amazon and Google, are positioning themselves to enter the healthcare market. Therefore, it is useful to to get a handle on how companies such as these think about their digital platforms. Here’s a good starting...
Does Your Healthcare Organization Take the Opioid Crisis Seriously Digitally? No.
Take a look at your healthcare organization’s website home page right now. Is there any information about the opioid crisis? Is there a well displayed link to an opioid resource page? Is there a help line? Is there information on proper opioid disposal? Chances...
Why A Doctor is Going to The Digital Summit Seattle
Why am I spending two days to attend a Digital Marketing Conference today in Seattle? It’s mostly going to be attended by people from marketing, and most of the speakers are from the high-tech area. So of what possible interest is this to a physician? A lot. ...
The Computer Screen: EHR is the Second Patient in the Room
In the paper Keystrokes, Mouse Clicks, and Gazing at the Computer: How Physician Interaction with the EHR Affects Patient Participation, the authors studied 32 physicians engaging with 217 patients as the used an EHR. It was observed that the amount of time a...
Assumptions, Digital Technologies, and Healthcare
In Physics, you have to know your assumptions. For example, the Einstein assumed the speed of light was constant, he was able to develop the Special Theory of Relativity, and eventually the General Theory of Relativity. Over the last 100 years, both in Astrophysics...
Is Technology’s Tendency to Dehumanize Always Bad?
We often think new technologies, such as AI and Big Data, are dehumanizing in the healthcare domain. We're right. They are. But is dehumanization always a negative? Not necessarily. Consider the possibility that a facet of dehumanization is actually non-judgement....
The Zuckerberg-Facebook Testimony – First Take
The Zuckerberg-Facebook congressional hearings make one thing clear: There is a wide gap between what lawmakers understand about Social Media/AI and what Silicon Valley understands about it, particularly regarding privacy and content ownership. Trying to put Facebook...