Matthew's Blog
What Healthcare’s Social Media Folks Can Learn From Katy Perry using ikigai
I love learning about Social Media principles form my betters, and when it comes to Social Media, there are few people better than Katy Perry. 2 billion, 465 million, 849 thousand, and 832 views. Wow! That's a lot of views. Remember ikigai - the confluence of...
Hashtags (#) as a Social and Digital Technology – What #MeToo and #MAGA Have in Common
Lots of things to learn from the Tony Robbins - #MeToo Movement, but I'd like to focus on the idea around hashtag-based “Movements” both as a social technology which uses digital technology, vs. the hashtag digital technology itself. Consider the relationship of the...
Does AI need a Hippocratic Oath?
At the end of the Hippocratic Oath, we have the following words: And whatsoever I shall see or hear in the course of my profession, as well as outside my profession in my intercourse with men, if it be what should not be published abroad, I will never divulge, holding...
Online Physician Recruiting – Showing What Makes You Unique
Physician recruiting is becoming increasingly competitive. This is unfortunate for most healthcare organizations, particularly in the context of the recent rush of health group mergers, which results in a regional standardization in salary and benefits. In a...
The Ethical Challenge of Deep Learning
Most patients, most of time do fine, despite what a doctor does. However, sometimes , due to skill and some good luck, a doctor save lives. On the flip side, even if you are Marcus Welby, (or Dr McCoy from Star Trek ), a doctor will lose lives. But this is not a...
Healthcare CEOs, Eigenvector Centrality, and National Prescription Drug Take Back Day (April 28)
The Opioid Epidemic is a multi-faceted problem, and isn’t going to be solved by just one thing, but taking unused mediations of the street will help a little. April 28th 2018 is the DEA’s National Prescription Drug Take Back Day, which last year resulted in the take...
How Lifesavers Can Save Lives: A Physician’s Social Media Suggestion
After being inspired after watching an interview with Andrew Clarke, CMO of Mars, here’s a creative way Mars (the parent company of Wrigley, which is the parent company of Lifesavers) could use social media to save children's lives AND improve their brand in the...
A Brief History of The WHO
Here’s a great article which summarizes the history of the WHO: A Brief History of The World Health Organization. If you had to summarize it in one word, that word would be “visionary”. In a world which every day is becoming ever more connected, this article is more...
The Argument Against Telemedicine for Acute Care
Although the business model for telemedicine for acute care appears strong on its surface - with the combination of customer convenience being location independence at its core - the medical and human model is much weaker. First of all, regarding the medicine of...