Matthew's Blog
Why Doctors should Attend the Mayo Clinic’s Indianapolis Social Media Residency this March
Why should a doctor attend the Mayo Clinic’s one day Social Media Residency March 1st in Indianapolis March 1st? Here are a few good reasons a can personally confirm: 1. You have a chance to learn from some of the best social media people in healthcare. They aren’t...
Physicians as Social Media Content Producers: A Hidden Opportunity?
How do physicians who already use social media actually engage it? When Examining Physician use of Social Media in 2017, it appears that of the 80% of physicians who engage with social media in some form, only 1% of physicians are content producers! Thats remarkably...
The Ethics of Using Twitter for Mental Health Monitoring: An Article Review
For those people interested in ethical questions surrounding the use of Twitter for mental health monitoring, the 2015 study published in the BioMed Central Medical Ethics Journal titled Ethical issues in using Twitter for population-level depression monitoring: a...
Why Place a Social Media Widget on Your Healthcare Website Homepage?
Most healthcare websites integrate with their respective social media accounts by placing a link on their homepage. Often you can find them at the bottom of the page, with a colorful row of links. Click on one, and ‘bam” you are directed off the page. However,...
Should Physicians Tweet about Politics? No ( with nuance)
Should Physicians Tweet about politics? No ( with nuance). Let me address the “no” part first, and then we will get into the nuances. Most physicians will be well served by a “no tweeting politics” rule. * There are two basic reasons for this. First, if you are...
The Big Social Media Platforms in Medical Research? Think Twitter, Facebook
Is social media becoming more important in medical research? Yes. The graph above depicts the number of references found using PUBMED, the leading medical research database. Although the total number of references/year (>450 for both Twitter and Facebook in 2017)...
Healthcare Marketers: How to Develop your Content Management Themes for 2018
Here's a link to a great article by Twitter Business called 6 tips for a Successful 2018 Content Strategy. It’s definitely worth a read for any healthcare marketer. One area I would like to develop here in regards to healthcare content creation strategy is the “how...
The Primary Reason Physicians Should Use Twitter: Time
There are many good reasons for a physician to use Twitter. These range from being an entry point into social media in general, to following your organization’s tweets, to personal creative expression, and to generating revenue. But by far and away the most important...
Physician: Know thy ikigai? Then Know thy Twitter.
When asked by fellow physicians if they should be on Twitter, or LinkedIn, or some other form of social media I don't immediately say yes. Instead, I ask them 'What is your ikigai?' Most don't know what Ikigai is, so I go on to explain that it is an older Japanese...