by Matthew Rehrl MD | Healthcare Innovation, Social Media, Twitter
Today, I want to discuss this one tiny jewel of a tweet by Optum, one of the largest healthcare organizations in the world. It’s a tweet which has stuck with me for years, mostly because I think it is indicative of what large corporations can do with social...
by Matthew Rehrl MD | Creativity, Social Media, Writing Habits
Here’s how I used this morning’s journaling time (see the results above) to create a small idea for a podcast. Note the odd train of thought, as indicated by arrows: First I had it in my mind I was going to write a small haiku ⇒Should I use a single haiku for a blog...
by Matthew Rehrl MD | Big Data, Social Media
In my recent blog post Sun Tzu, CoVid, And Healthcare Executives, I suggested that healthcare executives don’t understand the current CoVid battlefield. We are no longer fighting CoVid in the lab, we are fighting it on platforms such as Facebook and Twitter. Here are...
by Matthew Rehrl MD | CEOs on Twitter, Digital Platforms, Social Media
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”―...
by Matthew Rehrl MD | Social Media, Twitter
The other day I retweeted a post (see below) that went viral. My Twitter Stream usually generates less than 5,000 impressions per day, based on 3-5 tweets and retweets per day. However, this particular retweet generated greater than 100,000 impressions in 51 minutes,...
by Matthew Rehrl MD | Social Media, Twitter
I’m getting ready to change my pinned tweet (see below). I’ve had it up since January 26, 2020—the week I recognized that CoVid was going to dominate healthcare for at least the entire year. (As an aside, the reason I knew CoVid was going to be huge that early...
