Matthew Rehrl
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Trust And The CDC’s Twitter Growth During Covid

Trust And The CDC’s Twitter Growth During Covid

by Matthew Rehrl MD | Social Media, Twitter

Healthcare organizations: take a hard look at the CDC’s Twitter growth during “Times of Covid. ” Although some social media growth from the governmental branch—which is a nexus in fighting this pandemic—should be expected, going from 1 1/4 million to 3 1/2 million in...

The Opportunity Cost of The Physician Vaccination Selfie

by Matthew Rehrl MD | Social Media, Twitter

I have no problem with physicians posting pictures of themselves getting a CoVid19 vaccination.  Good for them. These photos signify hope, and I believe they act as a great visual cue for the vaccine-hesitant.  But when I see their healthcare organizations...

Social Media Companies are AI Companies

by Matthew Rehrl MD | Artificial Intelligence, Facebook, Google, LinkedIn, Social Media, Twitter

My personal mission—and how I hope to spend the next decade or so—is to understand the confluence of health, healthcare, and artificial intelligence in the context of ethics. So why do I spend a lot of time thinking and writing about social media, such as Twitter,...

Healthcare’s Lowest Hanging Social Media Fruit: The Pinned Tweet

by Matthew Rehrl MD | Social Media, Twitter

I can’t fathom is why most healthcare organizations don’t spend more time selecting and creating a meaningful “pinned tweet”. (For those of you who don’t know, a pinned tweet is a self-selected tweet which lives right below your profile, and visually will often...

Is Healthcare Social Media Just a Waste of Time?

by Matthew Rehrl MD | Healthcare Revenue, Social Media

I deeply believe if a healthcare organization doesn’t have clarity of mission then their social media efforts can often just be a waste of time: a one-person offshoot of the marketing department, or an irritating digital space where negative patient comments...

Does Problem Awareness Improve Health?

by Matthew Rehrl MD | Health, Social Media, Uncategorized

Does awareness of a health issue, either personally or at the population level, improve health? I am not convinced it does. For example, consider the problem of smoking – which was clearly identified as a health concern in the early 1960s. Or how about the...
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Matthew Rehrl

I write, blog, and speak about creativity, walking, and writing.

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