by Matthew Rehrl MD | Social Media
It’s time to think beyond the typical social media-ROI questions. Does social media improve health? Does social media worsen health? Can social media change behavior? Does social media bring awareness to health issues, and, if it does, will this improve...
by Matthew Rehrl MD | Social Media
When you build a house you are going to use a lot of 2x4s, most of which are going to require cutting. The result of that cutting? Sawdust. Now, there is a tendency to just sweep up and throw away sawdust. Don’t. There are actually quite a lot of uses for...
by Matthew Rehrl MD | Creativity, Social Media, Twitter
Owly is the Hootsuite mascot; a simple piece of swag. But at the last social media conference I went to (Social Media Camp in Victoria BC, one of Canada’s largest social media conferences), it actually appears to be a little more. You see, at the conference,...
by Matthew Rehrl MD | Digital Platforms, Social Media
I just finished a great jigsaw puzzle with my wife, Alexa. The specific jigsaw puzzle which we completed is from a company called Wentworth, and it was designed and produced in England with these wonderful wooden pieces. The particular puzzle we completed was 250...
by Matthew Rehrl MD | Healthcare 3.0, Social Media
(Joke: What is a topologist? A: Someone who cannot distinguish between a doughnut and a coffee cup.) I have always had difficult explaining to people why, as a physician, I am interested in social media, Here’s why. People are becoming more and more entwined with...
by Matthew Rehrl MD | Creativity, Social Media
ROI. Return on Investment. These are the words which can bring Social Media Marketers to their knees. Look, I know several healthcare organizations which have revenue approaching haf a billion dollars per year, but who only have 2-3 social media people working for...
