Matthew's Blog

Creativity And The Pareto Principle

The Pareto Principle (roughly 80% of consequences come from 20% of causes: a.k.a. the 80/20 rule) is a mental model that I use for my day-to-day work. But I wonder, is it applicable to the creative aspect of writing? For example, for the craft of writing, I firmly...

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Be Like Disney: Market Yourself
Be Like Disney: Market Yourself

My ambivalence toward Disney is well known (see my post; My Disney Ambivalence), but my gosh, I am in awe of their ability to retool content and amplify their brand. Look at this "Glacier Grape Scented Bubble Bath" in the context of their movie Frozen! Tear free—i.e....

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A Fond Farewell To My Disabled Parking Placard
A Fond Farewell To My Disabled Parking Placard

This week I cut up my 2 month-old disabled parking placard. Since I am several weeks out from my hip replacement I no longer need it. For the short time I had my placard, it was helpful, especially with shopping. Yet despite this, I had mixed feeling using it. I...

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Get Back: A Must Watch Documentary For Leaders

Anyone who is a creative, works with creatives, manages creatives, or leads creatives—which should be just about everyone—needs to watch the Peter Jackson documentary The Beatles: Get Back on the Disney Channel. Here we see the dynamics of four very special people...

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Time and Positivity

I feel quite positive about my life over next 5 years. I don’t feel very positive about my life over the next 50 years. (I will most certainly be dead!) I don’t feel at all positive about the stability of human society over the next 100 years. (Global warming,...

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My Weekly Hawaiian Writers Conference

I go to a writers conference every week, in Hawaii. How do I get there? I get there by walking into my front office, putting my "Do Not Disturb" sign on my home office door handle, sitting down at my desk, and finally clicking on the 4 pm Zoom link for the weekly...

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The Joy of Yellow Legal Pads
The Joy of Yellow Legal Pads

Yellow legal pads are one of my favorite writing tools. I even like shopping for them. I think it’s because of their pure, untouched potential. I wonder how many ideas have been created on legal pads? How many of them have been great, how many have been average, and...

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My Most Important Post in May

My most important blog post I wrote in May? Trust is aVector. I think conceptualizing trust as a vector—and conceptualizing trust between people and organizations (in both real life and through digital means) as a vector field—offers huge potential for understanding...

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