From Strunk and White’s fifth chapter (the chapter written by Elwyn Brooks White):
Clarity. Clarity. Clarity….When you say something, make sure you have said it. The chances of your having said it are only fair.
The Elements of Style V.16
This fifth chapter, An Approach to Style (With a List of Reminders) is perhaps the greatest chapter on blogging ever written.
It’s one I reread often, and it’s one I strive to master.