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Website Design: Amazon vs. Traditional Healthcare

by Matthew Rehrl MD | Amazon, Healthcare Innovation

Here’s a link to Version Museum—A Visual History of Your Favorite Technology. I’d suggest that healthcare executives take a hard look at Amazon’s website history and ask themselves what the fundamental difference is between Amazon’s approach to their...
My Digital Phenotype—According to Amazon

My Digital Phenotype—According to Amazon

by Matthew Rehrl MD | AI Ethics, Amazon, Healthcare Ethics, Healthcare Innovation

Who does Amazon think I am? (Or, at least, what does Amazon’s AI algorithm think I will buy?) The above screenshot is a visual list of the digital magazines which Amazon thinks I will be interested in, all found at the bottom of my Amazon account page. They aren’t too...

The Significance of Calling Patients “Customers”

by Matthew Rehrl MD | AI Ethics, Amazon, Healthcare Ethics

I am not a big fan of calling patients “customers”. The word customer is defined as a person who purchases goods or services from another, which means this connection is limited to a pure final transition.  It’s a transactional term used to define a...

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Recent Posts

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