by Matthew Rehrl MD | CEOs on Twitter, Digital Platforms, Social Media
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”―...
by Matthew Rehrl MD | CEOs on Twitter, Twitter
About a year ago—while thinking about health organization CEOs and Twitter—I calculated that Bill Gates (the co-founder of the Bill and Melinda Gates Foundation) tweeted on average .887 tweets/day ( January 10th, 2010 — Jan 13th, 2020): Physicians, Bill Gates, and...
by Matthew Rehrl MD | CEOs on Twitter, Twitter, Uncategorized
Most healthcare CEOs think of their Twitter account as a marketing tool. For example, they may think of Twitter as something their organization needs to have because all organizations nowadays have Twitter accounts, or that it’s a nice place to post the...
by Matthew Rehrl MD | CEOs on Twitter, Digital Platforms, Social Media
The Opioid Epidemic is a multi-faceted problem, and isn’t going to be solved by just one thing, but taking unused mediations of the street will help a little. April 28th 2018 is the DEA’s National Prescription Drug Take Back Day, which last year resulted in the take...
by Matthew Rehrl MD | CEOs on Twitter, Twitter
If you can convince your Healthcare CEO that Twitter is a gateway technology from Healthcare 2.0 (Social Media) to Healthcare 3.0 (AI, Blockchain, Semantic Web, etc), and they decide to try it, then how frequently do they need to tweet? I suggest using what I call...
by Matthew Rehrl MD | CEOs on Twitter, Twitter, Twitter Ethics
It’s one thing for your healthcare organization to have an organizational twitter account. Consumers of these tweets expect the content from these tweets is coming from an anonymous source within the organization; there is also an expectation it’s going to be...
