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My 2023 Writing Platform Change?

by Matthew Rehrl MD | Digital Platforms, Writing

I am beginning to get a handle on what I want to do for a platform change. I am moving towards the idea of changing my daily blog to a weekly blog, going much deeper into tools for physician-writers. This may involve a weekly podcast, concurrent LinkedIn posts, and...

SEO, Email Lists, and Newsletters

by Matthew Rehrl MD | Blogging, Digital Platforms

Although I’ve blogged daily for nearly two years, I haven’t focused on SEO, I haven’t created an email list, and I haven’t done a newsletter. This has been an intentional choice, since the principle purpose of my blog was to strengthen a daily habit of writing. But as...

My Thoughts on My Need to Blog Daily

by Matthew Rehrl MD | Blogging, Digital Platforms, Writing, Writing Habits

I could blog once a week (focusing on optimizing SEO and website visits) instead of once a day (focusing on volume). I should blog once a week (focusing on optimizing SEO and website visits) instead of once a day (focusing on volume). But I don’t. I don’t because I...

Expanding my Writer’s Digital Platform

by Matthew Rehrl MD | Digital Platforms, Writing

Over the past year and a half, I’ve blogged every day. It’s been a very good experience and it has been especially valuable in creating a daily writing and creative habit. However, in terms of expanding my digital platform as a writer, the return on investment hasn’t...

The Benefit to Writers of Elon Musk’s Purchase of Twitter

by Matthew Rehrl MD | Digital Platforms, Twitter

What’s the benefit of Elon Musk’s purchase of Twitter for writers? It’s that it’s a stark reminder that you do not control the content on Twitter that you create; you never did, and you never will. It’s presentation, it’s distribution, and even...

My Website and the Simplicity Payoff

by Matthew Rehrl MD | Blogging, Digital Platforms

My decision earlier this year to simplify my website has finally paid off! With the recent PHP server-side software upgrade my website speed has dramatically increased. Specifically, page and blog post loading is now nearly instantaneous. I can now carefully add...
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