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Why Healthcare Marketing Departments Need a Medical Director

by Matthew Rehrl MD | Healthcare 3.0, Healthcare Revenue, Social Media

Most healthcare organizations will have some combination of a mission statement, a core principles statement, or a values statement , and invariably, when you look at these, there will be significant attention placed on the improved health or quality of life of their...

ReachNow: What BMW Can Teach Healthcare About Innovation

by Matthew Rehrl MD | Healthcare 3.0

Several days ago I attended a Tech Talk and at Bellevue College by Ron West, an engineering manager from ReachNow-  a leading edge car sharing service from BMW, located in Seattle, Portland, and Brooklyn. The talk was broad, and we touched upon topics ranging from the...

The Healthcare 3.0 Tsunami is coming; Start Building Your Raft 

by Matthew Rehrl MD | Healthcare 3.0

Natural disasters – even Tsunamis –  from Mother Natures perspective are not such bad thing. Tsunamis may help regain beach diversity, and just think : No volcanos = No Hawaii! Now, if you are living on a human time scale , and living on a beach –...

Technology and the Problems Facing Healthcare

by Matthew Rehrl MD | Artificial Intelligence, Blockchain, Healthcare 3.0, Machine Learning

The problems facing healthcare are human problems. Although there are many brilliant and good people working in high tech companies such as Microsoft, Google, Facebook, Apple and Amazon, their technical brilliance does not necessarily extend to a deep understanding of...

Healthcare Technology: Does the Backend Benefit Outweigh the Human Cost?

by Matthew Rehrl MD | Healthcare 3.0, Healthcare Revenue

I  remember a day , 14 years ago,  when our medical director met with a large Urgent Care group  about the switch from paper charts to an Electronic Health Record. (EHR). I thought to myself – “Uh-oh, we are going to lose something here.” I wasn’t mistaken. Our...

Healthcare: From Data to Wisdom

by Matthew Rehrl MD | Artificial Intelligence, Big Data, Blockchain, Healthcare 3.0

Data leads to information.; Information leads to knowledge; Knowledge leads to wisdom. At least that’s how it should work. As healthcare moves into the Healthcare 3.0 space, we are going to be seeing an increased use of technologies such as Artificial...
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