by Matthew Rehrl MD | Digital Platforms, Healthcare Revenue
The most important part of every healthcare organization’s digital platform is the website homepage. Hopefully, that should go without saying. But what is the next most valuable piece of digital real estate? Is it your Billing page? Your About page? Your Find a...
by Matthew Rehrl MD | Healthcare Revenue, Social Media
I deeply believe if a healthcare organization doesn’t have clarity of mission then their social media efforts can often just be a waste of time: a one-person offshoot of the marketing department, or an irritating digital space where negative patient comments...
by Matthew Rehrl MD | Healthcare Revenue
Words matter. About 10 to 15 years ago. depending on the healthcare system we physicians were affiliated with, we started to see the ubiquitous use of the terms PCP ( Primary Care “Provider” ) and HCP ( ‘Healthcare “Provider”). This was done with little fanfare with...
by Matthew Rehrl MD | Healthcare 3.0, Healthcare Revenue, Social Media
Most healthcare organizations will have some combination of a mission statement, a core principles statement, or a values statement , and invariably, when you look at these, there will be significant attention placed on the improved health or quality of life of their...
by Matthew Rehrl MD | Healthcare 3.0, Healthcare Revenue
I remember a day , 14 years ago, when our medical director met with a large Urgent Care group about the switch from paper charts to an Electronic Health Record. (EHR). I thought to myself – “Uh-oh, we are going to lose something here.” I wasn’t mistaken. Our...
by Matthew Rehrl MD | Healthcare 3.0, Healthcare Revenue, Social Media Ethics
(et al. – from the latin et alia (neuter pleural), st alii (masculine plural), and et alii (feminine pleural) meaning “and others”.) The Big 4+1 are (Amazon, Apple, Facebook, & Google) + Microsoft. These are the tech giants which will be dominating the...
