by Matthew Rehrl MD | Social Media, Twitter
Most healthcare websites integrate with their respective social media accounts by placing a link on their homepage. Often you can find them at the bottom of the page, with a colorful row of links. Click on one, and ‘bam” you are directed off the page. However,...
by Matthew Rehrl MD | Social Media, Twitter Ethics
Should Physicians Tweet about politics? No ( with nuance). Let me address the “no” part first, and then we will get into the nuances. Most physicians will be well served by a “no tweeting politics” rule. * There are two basic reasons for this. First, if you are...
by Matthew Rehrl MD | Facebook, LinkedIn, Social Media, Twitter, YouTube
Is social media becoming more important in medical research? Yes. The graph above depicts the number of references found using PUBMED, the leading medical research database. Although the total number of references/year (>450 for both Twitter and Facebook in 2017)...
by Matthew Rehrl MD | Social Media
Here’s a link to a great article by Twitter Business called 6 tips for a Successful 2018 Content Strategy. It’s definitely worth a read for any healthcare marketer. One area I would like to develop here in regards to healthcare content creation strategy is the...
by Matthew Rehrl MD | Ikigai, Social Media
When asked by fellow physicians if they should be on Twitter, or LinkedIn, or some other form of social media I don’t immediately say yes. Instead, I ask them ‘What is your ikigai?’ Most don’t know what Ikigai is, so I go on to explain that it...
by Matthew Rehrl MD | Social Media
Most corporations have a Mission Statement. Go to their website and look at their About page. A Mission Statement might be explicitly stated or it might be embedded within a ‘core values” or ‘corporate principles” statement. It’s there, hiding, somewhere in the...
