by Matthew Rehrl MD | CEOs on Twitter, Twitter
About a year ago—while thinking about health organization CEOs and Twitter—I calculated that Bill Gates (the co-founder of the Bill and Melinda Gates Foundation) tweeted on average .887 tweets/day ( January 10th, 2010 — Jan 13th, 2020): Physicians, Bill Gates, and...
by Matthew Rehrl MD | CEOs on Twitter, Twitter, Uncategorized
Most healthcare CEOs think of their Twitter account as a marketing tool. For example, they may think of Twitter as something their organization needs to have because all organizations nowadays have Twitter accounts, or that it’s a nice place to post the...
by Matthew Rehrl MD | Social Media, Twitter
I have no problem with physicians posting pictures of themselves getting a CoVid19 vaccination. Good for them. These photos signify hope, and I believe they act as a great visual cue for the vaccine-hesitant. But when I see their healthcare organizations...
by Matthew Rehrl MD | Artificial Intelligence, Facebook, Google, LinkedIn, Social Media, Twitter
My personal mission—and how I hope to spend the next decade or so—is to understand the confluence of health, healthcare, and artificial intelligence in the context of ethics. So why do I spend a lot of time thinking and writing about social media, such as Twitter,...
by Matthew Rehrl MD | Twitter
When I talk to physicians about Twitter, they often tell me they think it’s a waste of time Perhaps they are right. But then I will pull up Bill Gates’ Twitter account, started in 2010 (see his first tweet below), and ask them why— if indeed it is such a waster...
by Matthew Rehrl MD | Social Media, Twitter
I can’t fathom is why most healthcare organizations don’t spend more time selecting and creating a meaningful “pinned tweet”. (For those of you who don’t know, a pinned tweet is a self-selected tweet which lives right below your profile, and visually will often...
