by Matthew Rehrl MD | Twitter
We know that false news spread faster than true stories online ( Study: On Twitter, false news travels faster than true stories). We also know that negativity spreads faster than positivity online (Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets). So,...
by Matthew Rehrl MD | Twitter, Twitter Lists
A common problem with Twitter is there is a whole lot of noise and very little signal. By this I mean you have to sieve through a lot of junk to get to useful content. But, by using Twitter Lists thoughtfully, I can target my scrolling; it’s a quick and easy way...
by Matthew Rehrl MD | Twitter, Writing
In my physician days attending medical conferences, whenever I tweeted about the physician speakers I “mentioned” ( by using the @ symbol) both the speaker’s Twitter handle and their organization’s Twitter handle. Example: I just heard a great talk from @DrX...
by Matthew Rehrl MD | Twitter
Do you see that little jet emoji at the end of the #TopGun hashtag in the photograph above? That custom emoji creates what’s called a branded hashtag, and it’s what large corporations will use to draw a little extra attention to that hashtag. I remember the first time...
by Matthew Rehrl MD | Social Media, Twitter
Last week I took a complete break from Twitter: Sunday through Sunday. I logged off from both my iMac and my iPhone and not once during the week did I sign back on. I didn’t tweet out my blog posts (which I still published daily). I didn’t check for direct messages,...
by Matthew Rehrl MD | Digital Platforms, Twitter
What’s the benefit of Elon Musk’s purchase of Twitter for writers? It’s that it’s a stark reminder that you do not control the content on Twitter that you create; you never did, and you never will. It’s presentation, it’s distribution, and even...