Eggs are just eggs, right?
Well, no – not according to Vital Farms. They call their eggs “Ethical Eggs”, which are created by their “girls” (that is, hens) each having over 108 square feet to roam free.
But how do I know this?
Because with every egg crate, they tell their story three times – twice on their inner flap, and once more on their cute, 2” x 3” two-sided newsletter ( Vol 10, Issue 5: containing two photos, one cartoon, and a QR-Code).
The product may be simple, but their story is very powerful, – a story which they tell quite well.
So, what’s your healthcare organization’s story?
How well do you tell it?