Elsa, Grogu, and Minnie.

These are three little toys I will occasionally put out on my desktop to remind me of one thing: Creativity can be monetized.

Look, quite a few businesses are struggling during the Covid19 pandemic, and healthcare is no exception.

But not Disney.

Although not as profitable as 2019, their third-quarter results, published in August, did show an Earnings Per Share (EPS) for 9 months at $2.22.

Granted, this was down from an EPS of $4.74 for the comparable prior year. But still, considering their theme park revenue was crushed by Covid19, this is still quite good.

But why?

Because of Disney+. Because of Hulu. Because of Grogu.

Because creativity is a hedge during dark economic times.

Something which healthcare executives need to keep in mind.