In the Fierce Healthcare (@fiercehealth) blog post When it comes to medical records, experts see the potential for Apple to succeed where others have failed, the author Evan Sweeney ( @DB_Sweeney) makes two key points.
First, Apple’s potential for success is using an open interface and standardized frameworks for exchange.
Second, even if it goes well, there may not be much of a market for consumers to “consume” their medical data.
The former is technically significant; the latter is behaviorally significant.
My general sense: The key move Apple needs to make is to think beyond healthcare and medical data, and think about actual health – what is it, what it means, and if it can be changed via 2.0 and 3.0 technology.
Why?
Because, when it comes right down to it, people don’t care about their healthcare data, they care about how they feel.