What is the appropriate pronunciation of the word ikigai?
After reviewing several online sources, including the Oxford English Dictionary’s audio file pronunciation guide and multiple TED talks, I’m comfortable in saying that ikigai is pronounced “eeky-guy.”
(Ref: One of my favorite TED talks about ikigai—How to Ikigai—is by the speaker and radio host Tim Tamashiro, where he demonstrates and teaches the right pronunciation in the first 60-seconds of his talk.)