Years ago, at a social media healthcare conference, I gave a presentation on the use of corporate ikigai.
Using a Venn Diagram representation of corporate ikigai (the point of overlap of corporate mission and corporate capabilities with customer wants and community needs), I suggested that a healthcare’s social media group should use an ikigai model to more effectively use their various platforms to extend their various platforms in terms of both mission and profitability.
So, what does this suggest about ikigai on LinkedIn?
Well, I contend that one of the best uses of LinkedIn is to seek an ikigai overlap between individuals and corporations. A person’s passion, ability, financial wants, and community of impact (an ikigai phenotype) need to tightly overlap with their prospective corporation’s ikigai phenotype.
Now, the beauty of using an ikigai-matching strategy on LinkedIn is that Microsoft—one of the top AI companies in the world—will do this match for us (via LinkedIn, which in the context of AI and Big Data, is Microsoft) if both parties (individuals and corporations) spend a little time and effort on their LinkedIn platform.
Simply put, we need to actively demonstrate our ikigai (via their profile and activity) on LinkedIn. (I especially want to highlight activity; at a recent AI conference, one of the leading AI engineers at LinkedIn mentioned they strongly weigh the original content of a person in their algorithms].
So, spend some time looking at your own LinkedIn profile and activity from the perspective of your ikigai, and ask yourself this: does it adequately reflect who you are as a professional?