My ambivalence toward Disney is well known (see my post; My Disney Ambivalence), but my gosh, I am in awe of their ability to retool content and amplify their brand.
Look at this “Glacier Grape Scented Bubble Bath” in the context of their movie Frozen! Tear free—i.e. for babies. Wow. Just wow.
I think most people, especially those working for themselves (such as us writers), should spend a little time thinking about Disney and how it markets itself. After all, why do they get to have all the fun?