I can’t fathom is why most healthcare organizations don’t spend more time selecting and creating a meaningful “pinned tweet”.
(For those of you who don’t know, a pinned tweet is a self-selected tweet which lives right below your profile, and visually will often become your most viewed twitter content. Of note, it is also video-friendly!)
In the Twitter-verse, it is one of the most valuable pieces of real estate.
It’s an opportunity to highlight your organization’s most important message.
Heck, if carefully designed, it can even save lives.
I mean, isn’t it worth 20 minutes of a social media marketing person and a physician’s time to develop a piece of digital real estate for your entire organization which could be seen/used thousands of times?