How do physicians who already use social media actually engage it?
When Examining Physician use of Social Media in 2017, it appears that of the 80% of physicians who engage with social media in some form, only 1% of physicians are content producers!
Thats remarkably small, considering that physicians, in their daily engagement with patients and their respective EHRs, create content everyday.
Heck, a large portion of a medical record is the creation of story – the patients story.
So, if you are a doctor, just consider the possibility that being a part of the 1% content producer segment could be a huge opportunity.