Healthcare organizations: take a hard look at the CDC’s Twitter growth during “Times of Covid. ”
Although some social media growth from the governmental branch—which is a nexus in fighting this pandemic—should be expected, going from 1 1/4 million to 3 1/2 million in one year is quite impressive, and to me, it suggests people were reaching out and seeking trusted sources.
Did people digitally reach out to your organization, seeking you out as a trusted source?
Does your digital platform, like the CDC’s, reflect this?