There will be a lot healthcare systems can learn from Hawaii’s recent false alarm regarding an incoming missile.

Much of this will center around the  relationship between system complexity, human error, and system failure – subject which all doctors understand.  Some of it will also center around the term “Black Swan” events.

But here I would like to point out an opportunity.

Study  the role that Twitter has played.

The initial Text message alert went out around 8:07 am;  aound 10:19 am clarification of this mistake initially hit the airwaves via Twitter.

Twitter = Mobile = Information

 

Having grown up as a child in Minot Air Force Base, North Dakota in the 60’s  (ground zero in a  nuclear war with the Soviet Union) , and going through my  well-practiced “hide under the desk” drills as a good 1st grader should), I doubt the value of Twitter to offer very much for a nuclear emergency.

But for other types of emergencies ( Earthquakes, Tornados, Hurricanes, Mass Shooting, Terrorist Alerts, …)  Twitter could well be a healthcare organization’s and an individual doctors’s go to means of information.

Remember: Twitter = Mobile = Information. 

Take a hard look at your Twitter use in the context of emergencies.

Do you have a Twitter List devoted to trusted emergency sources?

Do you have a system of communication for emergencies via Twitter?

Give it some thought.

Until then, enjoy being under your desk!