A common problem with Twitter is there is a whole lot of noise and very little signal. By this I mean you have to sieve through a lot of junk to get to useful content.
But, by using Twitter Lists thoughtfully, I can target my scrolling; it’s a quick and easy way to increase signal and decrease noise.
For example, I will be attending the San Francisco Writers Conference this July, so in preparation for it I created a SF Writer’s Conference List which I will scroll through and add people and asssociated organizations to every couple of days. It’s an efficient use of my time, and it will become a more valuable data source as I approach the conference.
The signal:noise ratio has increased.